Jay-Z’s taking his 30th anniversary celebration international with a London show at Tottenham Hotspur Stadium on September 4.
Jay-Z just locked in his London stop for the biggest anniversary celebration Hip-Hop’s seen in years, and the international leg of his tour is officially expanding beyond what anyone expected.
The Tottenham Hotspur Stadium show on September 4 marks his only U.K. performance this year, adding serious weight to a campaign that’s been building momentum since spring.
The London date joins previously announced performances in Paris on September 10 and Los Angeles on October 23.
This whole thing started with the Roots Picnic in Philadelphia back in May, where Hov brought the energy with the legendary Hip-Hop band backing him up.
That performance set the tone for what’s become a full-scale celebration of his catalog and legacy.
The real centerpiece hits this week at Yankee Stadium with back-to-back nights on July 10 and July 11, honoring the 30th anniversary of Reasonable Doubt and the 25th anniversary of The Blueprint, respectively.
Roc Nation’s been running the full promotional playbook to make this anniversary feel massive.
NYC pop-ups in DUMBO and Brooklyn gave fans exclusive access to celebrate the album’s history, while Target stocked special anniversary vinyl editions for collectors.
iHeartRadio partnered up to give away 30 exclusive prize packs, and listening events popped off in Mexico City to reach international audiences.
The merchandise rollout, the pop-up experiences, and the concert series all work together to remind people why Reasonable Doubt changed everything when it dropped three decades ago.
Presale tickets for the London show start July 9 at 10 a.m. local time, with general on-sale beginning July 10 at 10 a.m.
Related
