Snoop Dogg’s Doggyland teams with Blippi for “My Ice Cream Truck,” proving his kids brand competes with entertainment’s biggest players.
Snoop Dogg is taking his Doggyland kids’ empire to another level by linking up with one of the biggest names in children’s entertainment.
The animated series just dropped a collaboration with Blippi on a new version of “My Ice Cream Truck,” and it’s the kind of move that shows how serious Snoop’s getting about dominating the kids’ content space.
This isn’t just a random feature; it’s a strategic power move between two massive brands that understand what parents and kids actually want to watch.
Doggyland launched back in 2022 as a 3D animated series co-created by Snoop alongside October London and Claude Brooks, the executive producer behind Hip Hop Harry.
Join Us
AllHipHop’s Daily News Service
Delivering news to inboxes since 1999. We break it. They take it. Get it first, straight from AllHipHop.
The show has built a massive following, with 1.4 million YouTube subscribers and nearly 429 million total views, proving that Snoop’s vision for educational, inclusive kids’ content resonates with families everywhere.
The series focuses on teaching social, emotional, and creative skills through music and animation, which is exactly the lane Blippi’s been dominating for years.
Blippi, the educational content creator who sold his brand to Moonbug Entertainment in a $120 million deal back in 2020, brings serious credibility to any collaboration.
The character generates between $10 and $17 million annually across multiple revenue streams, and his content’s been viewed over 14.5 billion times globally. When you’re talking about kids’ entertainment at this scale, Blippi’s one of the few names that moves the needle.
According to People, the “My Ice Cream Truck (Doggyland Version)” dropped as an exclusive, and it represents exactly what happens when two entertainment forces decide to build something together.
The collaboration shows how Snoop’s evolved from just being featured on tracks to actually creating entire entertainment ecosystems that compete with the biggest players in the space. Doggyland’s merchandise and music catalog continues expanding, and partnerships like this one prove the brand’s got staying power beyond just YouTube views.
The real story here isn’t just about a song drop; it’s about Snoop understanding that kids’ content is a legitimate business with real revenue potential and cultural impact.
Moonbug Entertainment, which owns Blippi, also owns other massive kids’ franchises, so this collaboration signals that Doggyland’s operating at the same level as those established powerhouses.
The partnership officially premiered on August 29, 2026, marking another milestone for what’s become one of hip-hop’s most successful ventures into family entertainment.
